In 2010, when Dolittle’s first started selling Ancestry (then Sammy Snacks) it was sold in a simple brown bag and had the phone number of the owner right on the front. The idea of transparency in pet food was just starting and Ancestry had the jump on it. We found the whole idea refreshing and very appealing
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There are dog foods out there that crowd the ingredient list with one thing after another. Typically the longer the list gets the less important each ingredient becomes. Zignature keeps it simple with no surprises.
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